About
I'm a brand designer and art director based in London, UK. I've spent 10 years across agency, ad-tech, fintech and technology, studying the competition, finding how a brand can stand out, building the visual narrative around it, and executing it with craft.
I started agency-side at Havas, and then Teads, where I art directed the global launch of the McLaren GT. At Thought Machine, I joined as a Designer, redesigned the brand, and grew into Head of Design, building the function around it: structure, budget, quality, and a mini production studio. At Kaluza, I was hired to lead a rebrand. I delivered a new logo, design system and website, then built the in-house team behind them, with self-serve tooling and AI so designers shape direction instead of producing every asset.
I care about the craft, and equally about the systems and people that keep it good when I'm not in the room. I flourish at companies where brand is treated as a business asset.
How I work
- 01Find the gap.I start by looking hard at the competition: what everyone in the category looks and sounds like, and where there's room to be different. Standing out is a strategic decision before it's a visual one.
- 02Build the story, then the system.A brand needs a visual narrative that holds together from a logo to a conference stand to a product screen. I build that narrative first, then the system (guidelines, templates, components) that lets it travel.
- 03Craft it, then hand it over.A brand is only as good as its weakest asset. So I build the templates, tooling and AI workflows that make on-brand the default, and free designers to direct instead of produce.
Career
- LoverlyDesign Lead (contract)2026
- KaluzaDesign LeadJan 2025 to present
- Thought MachineHead of DesignApr 2024 to Oct 2024
- Thought MachineSenior DesignerSept 2021 to Apr 2024
- Thought MachineDesignerSept 2020 to Sept 2021
- Teads LondonDesignerOct 2019 to Sept 2020
- Havas LondonDesign InternJul to Oct 2019
Education
- BA Design, Goldsmiths College (First class), 2016 to 2019
- BA English Literature, University of York (2:1), 2013 to 2016
Outside work
Away from the screen you'll find me in the sea, at an easel, or restoring an old piece of furniture, with my dog never far away.
Let's talk
…especially if brand is a business priority for you. I also take on select freelance projects and consultancy roles as a Designer or Art Director.
artemisvergou@gmail.com